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LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

LeBron James agrees to a $97.1M contract extension with the Lakers : NPR
LeBron James agrees to a $97.1M contract extension with the Lakers : NPR

LeBron James' furthers brand power in China' with controversial remarks
LeBron James' furthers brand power in China' with controversial remarks

Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? -  TheStreet
Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? - TheStreet

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

LeBron James Shows Out in Drew League Return | Hypebeast
LeBron James Shows Out in Drew League Return | Hypebeast

Sonny Vaccaro Explained How He Left Adidas Because They Lied To LeBron James  About A $100 Million Contract | Fadeaway World | wenatcheeworld.com
Sonny Vaccaro Explained How He Left Adidas Because They Lied To LeBron James About A $100 Million Contract | Fadeaway World | wenatcheeworld.com

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James Turned Down $10 Million From Reebok in High School, and It Was  a Brilliant Business Decision
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

Why LeBron James is Nike's for life | LeBron James | The Guardian
Why LeBron James is Nike's for life | LeBron James | The Guardian

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

adidas Totally Blew Its Shot at Signing LeBron James Out of High School -  stack
adidas Totally Blew Its Shot at Signing LeBron James Out of High School - stack

Ballislife - 16 years ago today, 18-year-old LeBron James... | Facebook
Ballislife - 16 years ago today, 18-year-old LeBron James... | Facebook

How Nike Almost Missed Out on Signing LeBron James | Sole Collector
How Nike Almost Missed Out on Signing LeBron James | Sole Collector

LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys
LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys

The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas:  Exploring The Possibilities | BashaBearsBasketball.com
The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas: Exploring The Possibilities | BashaBearsBasketball.com

LeBron James taped up Adidas logo during Drew League appearance
LeBron James taped up Adidas logo during Drew League appearance

A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not  Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has  A $1 Billion Lifetime Deal
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal

Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends
Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends

After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with  Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports
After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports